A solid social media presence can be helpful for achieving your business goals. And for that, you should check how you can improve and what is lacking in your social media marketing by doing audits. A social media audit gives information on whether social media platforms help you achieve mentioned goals. And more than auditing can help understand what needs to improve and what part you are doing great. A social media audit includes analyzing what channels and networks are performing the best, understanding your audience expectations, and other important factors.
4 stages to running an effective social media audit
Properly auditing social media channels for improvement can enhance the social media marketing game and uplift your business. Therefore you shouldn’t hesitate to start the process. Also, it can be time-consuming, but it is also doable and achievable in case of preparing a proper plan. In this article, we give the steps that will help you run a successful social media audit.
1. Analyze your social media presence
First thing you can do listing all accounts that your company has in different channels. And then, examine your profiles and start optimizing them. It’s about checking the account brand logo, profile and banner image, URL, and other details. Try verifying your accounts you can drive lead generation by creating an image of a credible and authentic brand.
Ensure your bio tells about the products and services you are providing. Check whether you are following your style guides and have a consistent brand voice on different channels.
2. Do competitor’s analysis
If you have already optimized your social media channels, now it’s time to research your competitors’ social media channels. It’s not about copying them but more about getting inspired and finding relevant information. Find what platforms your competitors are active on the most. Check what their followers think about their content and what they would see differently. Analyze your competitor’s social media strategy and find ways to give your followers a better social media experience.
3. Find the best-performing channels and type of content
One of the most important jobs you should do is to understand which channels or platforms bring you more engagement and why. Think about why you can fix the problem and get more engagement from other channels or if your followers are active on social media platforms.
After analyzing platforms, it’s time to understand the type of content performing the best. Depending on your target audience, it can be a video or written content, so concentrate on creating that one.
4. Start developing and analyzing the results
When you collect all information, start taking the necessary steps to ensure that your social media channel supports your goals. It can vary from boosting engagement and conversion or increasing sales.
Auditing isn’t a one-time process because trends change quickly. Therefore, you should regularly analyze and get better results.
CRM software designers will certainly include only those functions that are really required for reaching your objectives. Rather, there will be a threat of paying too much for unnecessary functionality.
Social media can your business take the next level if you do your social marketing game properly. Auditing n the media platform can guide you in developing your presence. In the article, we went through four steps that implementing your can successfully do auditing. First of all, start analyzing your current social media presence and also check what your competitors are doing. Identify what platform is what type of content works the best. And when having all information, make necessary changes and track results.