Pinterest can be a strong marketing tool for businesses and companies of all sizes. In fact, Pinterest is now the second-largest social media portal after Facebook, with over 320 million monthly active users worldwide. And Pinterest users have highly engaged: 80% of Pinterest users say they have made a purchase based on something they saw on the platform.
If you’re not already using Pinterest for your brand, now is the best time to get started.
Four steps to use Pinterest for business
1. Create a Business Pinterest Account
In order to create a Pinterest account for your business, you will need to verify your website and select a category for your business. Once your account is created, you can start sharing pins that showcase your products or services. You can also create boards that feature your products or services in order to give potential customers an idea of what your company has to offer.
In addition, Pinterest provides business analytics that businesses can use to track the performance of their pins and boards. By creating a Pinterest account for your business, you can reach a new audience and promote your products or services in a creative and visual way.
2. Optimize Your Profile
In order to maximize Pinterest’s potential, it is important to optimize your profile on Pinterest. First, choose a profile picture that is high-quality and represents your brand. Then, write a short but descriptive bio that tells users who you are and what you do. Next, create boards that are relevant to your business and include keyword-rich titles and descriptions. Finally, pin images that are both visually appealing and informative.
3. Create Engaging Pins
While creating engaging pins is essential for driving traffic to your website, it can be difficult to be different in a sea of beautiful images. So how can you ensure that your pins are engaging and Pinterest-worthy? First, start by creating pins that are high-quality and visually appealing. Pinterest users are attracted to images that are creative and well-designed, so take the time to create custom graphics that will grab attention.
In addition, be sure to include accurate descriptions and keywords so that users can easily find your pins when they’re searching for relevant content. And finally, make sure to update your Pinterest business profile regularly, even on public holidays, with new pins to keep users engaged.
4. Promote Your Pins
Whether you’re promoting a new product, showcasing your work, or sharing your latest blog post, Pinterest is a great method to reach a wider audience. And with Pinterest for business, you can take advantage of special features and tools to help you succeed the most out of the platform and make smart money. For example, you can take advantage of Pinterest Analytics to track your pins and boards and see whiches are performing well.
You can also use Pinterest Ads to promote your pins to a wider audience. And if you have a website or blog, you can use Pinterest Rich Pins to provide extra information about your products and services. By taking advantage of these and other features, you can maximize the reach and impact of your pins on Pinterest.
Pinterest can be a valuable tool for businesses, as it can help to increase brand awareness and drive traffic to company websites. In order to use Pinterest for business purposes, companies should consider creating Pinterest boards that showcase their products or services. By following these steps, businesses can use Pinterest to grow their marketing and sales efforts.