Many SaaS companies have limited resources for marketing and trying to achieve business growth by developing unique products. The quality of your product is essential, but the vital part is presenting your software to the right audience by investing in a well-designed and optimized website. Research has shown that it’s the top source of customer buying decisions.
You should also consider SaaS business metrics not only driving qualified traffic.
4 tactics to boost organic traffic to your Saas Website
Organic traffic generation is crucial for consistent growth and should be input on your overall SaaS marketing strategy. Organic traffic will enhance sales and customer success. To win this game, we give you four strategies to help you drive qualified traffic to your website.
1. Perform a website audit
Regular audits can help you identify and fix the issues, to keep your website running in top shape. Optimizing your website will increase your traffic by supplementing your SEO efforts. Poor website design reduces customer satisfaction, reflecting your site ranking and traffic. While you can use B2B email marketing to grow your brand and improve your business, having a clean website is essential.
Your priority should be creating a responsive website with a cross-channel experience across multiple devices. Also, you can’t expect to succeed in your SasS marketing effort if you don’t make your website mobile-friendly. Users expect a better experience from a company’s website when viewed on a mobile device.
Next, ensure you check your site’s loading speed and remember that slow-loading pages can make customers leave your website.
2. Don’t forget keyword ranking
Keyword ranking can have a significant impact on your efforts. It can increase overall web traffic, lead generation, and conversions. If you don’t target the right keywords, you can’t bring any visitors to your websites. Keyword research is even more critical, especially for SaaS products. Once you find the right keywords, you can use them to optimize content and drive relevant traffic to your site from search engines. And this happens because you are addressing pain points for customers.
There are different tools that can help you find the right keywords. In the next step, you can make a shortlist of these keywords and use them in your content.
3. Create high-quality content
If you already targeted the right keywords, it’s time to try to create content around those keywords. And the content should be engaging, educational, and helpful. Content remains the most effective way to bring traffic to your website. And it will be beneficial to create promotional content on company blogs, where people expect informative or educational content from you instead of promotional ones. Not only blogs, Make use of multiple content formats like webinars, infographics, and of course, videos. Short videos lead the market and create higher engagement. When it comes to content, don’t forget about your customers. If you run a business in the healthcare industry, get a healthcare chatbot to provide 24/7 support. Details like this are very important to your overall website success and can even boost traffic.
4. Consider social media marketing
Social media plays a massive role in overall marketing strategies and is vital for Saas companies. Even if you want to become an online tutor, social media will help spread the word about your skills and courses. It can bring from generating more traffic to brand awareness and help you get the right traffic in many ways. Social media marketing is also helpful for SEO, improving your search ranking and driving more organic traffic to your website.
Some tactics can help you promote your product and bring organic traffic. One of them is inserting relevant keyword-based hashtags in your social media posts.
Also, influencer marketing is beneficial for your website traffic. Influencers in the same niche can share your software with their followers and increase your reach.
SaaS companies realized the importance of not only creating a great product but also bringing organing traffic to their website. In this article, we give you some tips to help you in this process. Regularly perform website audits and find relevant and right keywords. Create engaging content around these keywords. And finally, use opportunities that social media gives to provide organic traffic for SaaS websites.