Promotional campaigns are perfect for keeping your clientele loyal and appreciative of the services that you provide them with. To stay relevant in today’s hyper-competitive economy, you need to understand which promo items are useful for your customers, however. To assist you, here are six hyper-useful promotional items you should consider for your next large-scale campaign:
1. Recyclable Tote Bags
Tote bags have been a staple of quality promotional marketing campaigns for many decades. Thankfully, tote bags can now be produced from fully-recyclable materials, which makes them that much more attractive for eco-minded companies that are putting together their next promotional marketing campaign. Investing in bulk orders of recyclable tote bags will help you attract a valuable client base, and will help you show existing clients that you care about both their well-being, and the Earth’s well-being.
2. Face Masks
Even though the harshest part of the pandemic is now behind us, many people are still hiding their faces to keep safe and secure. Giving away free, branded masks to your consumers is budget-friendly, and can also make them feel protected, valued, and cared for. Face masks, like other branded wearables, can even act as “walking billboards” if you advertise them well enough. That being said, while you’re developing and placing bulk orders for your promotional face masks, be sure to take your target audience’s social and health needs into account. Doing so will ensure that you can give out face masks without potentially upsetting certain sub-sections of your customer base.
3. Hand Sanitizer
Speaking of staying healthy, many people are considerably more aware of their everyday hygiene habits post-pandemic. Hand sanitizer is ideal for protecting yourself against bacteria and viruses that can cause the flu and other unpleasant diseases, so giving it out for free is not only an investment in your brand but in public health as well. Given how inexpensive it is and how simple it is to brand the box, hand sanitizer is the perfect product for strategic promotional marketing initiatives. The leftover hand sanitizer your campaign ends up with can be handed out around the office or workplace to ensure your employees lead happy, healthy lives as well.
4. Pens and Notepads
Matching a solid, high-quality, and attractive promotional pen with a notepad is a great way to show clients that you care about their unique business and creative ideas. By doing this, they will receive all they require to maintain around-the-clock access to their original ideas. Choose a pen that has a good grip in addition to being stylish, alongside a notepad that’s easy to fit into your pocket, for the best results. Your most important, valued customers will feel more like members of an exclusive club and will be more devoted to your company if you give them this fantastic branded pen and notepad promo gift combo. A quality, well-run promo campaign can actually save your business money in the long run.
5. Stress Balls
A stress ball can be immensely helpful in helping you balance your mood, whether you are stressed out as a result of something happening at work or home. After all, a few squeezes can help you control your heart rate and mood in a truly amazing way (and fairly quickly as well). Because stress balls can be purchased in large quantities for an absurdly low price, they have remained a popular promotional item for years. Your employees can once again get a lot of use out of any leftover product you have and will learn first-hand why stress balls have been such an in-demand promo product option for many, many decades.
Branded paperweights have been around for as long as most promotional items, and are great for business-minded clients. Paperweights were significantly more common before most paperwork was converted to digital format. However, business-minded clients still have plenty of occasions where they must complete a sizable amount of physical paperwork to meet important deadlines. Giving them a sturdy paperweight with your company’s logo imprinted on it can help them complete their task without difficulty, and ensure they do not fall into a disastrous workplace situation. The more business-minded your clients tend to be, the more thankful they’ll be for a free, quality paperweight that they can use while on the job.
Excel at Boosting Your Brand
By using any of these six hyper-useful promo items during your next campaign, you can excel at brand-boosting efforts. Take into account the type of clientele you serve, and you can more easily pinpoint which of these six items will benefit your company’s awareness, and the public perception of your brand, the most.