Best Practices When Using URL Shortening on Emails and Social Media

URL Shortening is a technique used on the World Wide Web to make a Uniform Resource Locator shorter, yet still direct to a particular page. It does this by redirecting to a short URL that still points to the original long URL. This technique is best used for Links that are 30 characters or less, but may include multiple parameters. In this article, we’ll discuss the best practices when using URL Shortening on emails and social media.

Links with 30 characters or fewer

Shortening a URL with 30 characters or less will save you time and space when putting it in a web address. You can also use the ย่อลิงค์ for advertising purposes, as it is much easier for people to type into a browser than a long one. Additionally, you can save your links for future use by using various shortening services. To learn how to shorten a URL, read on!

You can shorten URLs with Bitly for free. This tool lets you track the clicks of your links and is fully integrated with social media management software. You can create up to 1,000 unbranded links with Bitly’s free account. If you want to get more detailed statistics, consider upgrading to their enterprise plan, which will give you access to 10,000+ branded links per month and include all of their metrics. If you need a longer shortened link, Bitly’s enterprise plan will do the trick.

Links with multiple parameters

URL shortening is an effective way to generate shorter links, often in situations where the long link would not be easy to type. The parameter is usually a Google Analytics tracking value, and it is also useful for communication. For example, when sending an SMS, the character limit is limited, so putting the full URL in one message would cost you several SMS. The service provider will likely truncate the long message or split it into two, depending on the length of the message.

URL shortening is important for digital marketing, as it keeps up with the latest tools and search engine algorithms. Using a URL shortening service allows you to track and report on clicks, unique visitors, and page views. Moreover, short URLs are easier to share in messages and for print work. But why is it so important to use เว็บย่อลิงค์ services? Here are some reasons why. These services are crucial to the success of your marketing campaigns.


The problem with long URLs in emails is that they can be difficult to read if they are not wrapped properly. In addition, long links may break if your recipient opens your email before it has finished loading. While most email clients can handle long URLs, URL shortening can make managing links easier. Furthermore, shortening URLs can look neater than long ones, especially in short emails. Moreover, most text messages have a limit of 160 characters, so URLs longer than that can wrap to several lines.

The growing number of security issues surrounding URL shortening is one of the main reasons why email marketers are hesitant to use it in their emails. Many recipients block URL shorteners because they are associated with malware. Furthermore, URL shortening tools can hide malicious links and spoofing web pages. Consequently, they can be used by spammers in emails and social media posts to lure users to click on a malicious link.

Social media

Among the many advantages of Short URL for social media are the aesthetics and tracking of links. Complex URLs often take up the most character limit and add extra parameters that hide the main keywords. Shortening URLs can make your link more appealing and concise. These tools can be used across all social media platforms, from Facebook to Twitter. In addition, they help improve the tracking of paid backlinks. So, if you’re a new to social media, you’ll find it beneficial to take advantage of their services.

In the past, long URLs were considered suspicious. They can lead to malicious sites that harvest sensitive information. But with URL shortening, you can transform these spammy links into attractive and friendly ones. In addition, 280 characters is not enough to convey a message on Twitter. You can also use short URLs for other social media platforms like LinkedIn and Facebook. This way, you can send out the link to the right audience without exceeding the character limit.

Urchin Tracking Module (UTM) tracking

Urchin Tracking Modules are snippets of code that can be added to a URL to track where visitors are coming from, how long they stay on a webpage, and how they got there. These snippets of code allow marketers to track the performance of their campaigns, which can help them create better ones in the future. In addition to tracking where visitors came from, they can also see how many times they’ve visited your site from affiliate links or social media channels.


UTM tracking is available for all URLs, but it can be a bit difficult to track. The code begins with “utm” and contains five standard parameters. The tracking variables identify the dimension of a link and can be composed of numbers, letters, hyphens, and periods. The length of the code is dependent on the complexity of the website. If the page has a slow loading time, UTM tracking is probably not an option.

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