The term “low hanging fruit” has several meanings in the business world. For one thing, it means easy-to-acquire, quick wins. Another meaning is that this item is not very hard to achieve and, therefore, can be a low-risk, high-reward item. The second meaning is the opposite of the former. In this sense, low-hanging fruit is an area where the risks and rewards are low.
Regardless of whether the term is used in business contexts, it relates to a simple task that can yield a high-impact impact with relatively little effort. A good example of low-hanging fruit is resource optimization or performing 5S checks. In these cases, the low-hanging fruit is easier to collect, and no ladder is needed. As such, these activities are most easily acted upon in one-on-one meetings.
The second definition of low-hanging fruit is “the easiest to acquire.” As a business owner, it makes sense to focus on the easiest consumers. After all, these are the ones that are most likely to buy from you in the future. It’s far easier to make sales from previous customers. But don’t let your efforts be wasted on them. If you focus on high-hanging fruit, your competitors will eventually catch up to you, and your profits will suffer.
In business, low-hanging fruit refers to goals that are easier to achieve, such as the easiest tasks. These are often the easiest places to cut costs. Moreover, low-hanging fruit can be the easiest way to get the results you want from your efforts. The term low-hanging fruit is often used when discussing new business opportunities, and it was once a favorite of management consultants.
