How to get the most out of your business window sign

As a small business owner, you know that every little bit counts when it comes to marketing and advertising. So if you’re looking for a low-cost, high-impact way to promote your business, a window sign is a great option.

Window signs are an incredibly versatile marketing tool – they can be used to advertise sales and promotions, showcase your products or services, or simply help customers find your store. And because they’re so affordable, they’re a great option for small businesses on a tight budget.

But just because window signs are inexpensive doesn’t mean they’re not effective. In fact, studies have shown that well-designed window signs can result in a significant increase in foot traffic and sales.

So how can you make sure your window signs are working hard for your business? Here are 15 tips:

1. Keep it simple

When it comes to business window sign, less is often more. You want your sign to be eye-catching and easy to read, so resist the temptation to cram too much information onto it. A good rule of thumb is to use no more than three or four words.

2. Use high-contrast colors

Make sure your sign is easy to read by using high-contrast colors. For example, if your background is light, use dark letters; if your background is dark, use light letters. And avoid using colors that blend together.

3. Choose the right font

The font you use for your window sign is important. It should be legible from a distance and easy to read. Some good options include Sans Serif fonts like Arial or Helvetica, or Script fonts like Lucida Handwriting.

4. Keep it clean and readable

To make sure your sign is easy to read, keep the design clean and simple. Avoid using too many different colors or busy patterns. And use bullet points or short phrases instead of long blocks of text.

5. Make it relevant

Your window sign should be relevant to your business and your target audience. For example, if you’re a toy store, your sign might advertise a sale on toys; if you’re a hair salon, your sign might promote a new hair color service.

6. Use strong calls to action

Your window sign should have a strong call to action that compels customers to take the next step, whether it’s coming into your store or visiting your website. For example, you might use phrases like “Shop now,” “Learn More,” or “Get Coupons.”

7. Use eye-catching images

In addition to text, your window sign can also include images. And since people are visual creatures, using images is a great way to grab attention and get your message across. Just make sure the image is high-quality and relevant to your business.

8. Keep it updated

To make sure your window sign is always working hard for your business, keep it updated regularly. This might mean changing the text or image to reflect a new promotion or seasonality, or simply adding a fresh coat of paint.

9. Get creative

There’s no need to play it safe with your window sign. Be creative and have fun with it! After all, the more eye-catching and unique your sign is, the more likely people are to notice it.

10. Use both sides

If you have a double-sided window sign, make sure you’re using both sides! This will give you twice the advertising space and help ensure that your sign is seen by people walking or driving in both directions.

11. Illuminate it

If your business is opening late or located in a low-light area, consider illuminating your window sign. This will make it more visible and help ensure that people can read it, day or night.

12. Install it at eye level

When installing your window sign, be sure to place it at eye level. This will help ensure that it’s seen by people walking or driving past your store.

13. Add a frame

Adding a frame to your window sign is a great way to give it a professional look. Plus, it can help protect your sign from the elements and make it more durable.


As you can see, there are a number of things you can do to make sure your window sign is working hard for your business. By following these tips, you can increase foot traffic and sales. So what are you waiting for? Get started today!

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