Organizing an incentive program can be a difficult task. When deciding on an incentive, arranging the campaign, and monitoring the results, there’s a lot to consider. This article will focus on a specific part of these campaigns – coupon codes.
Coupons have been demonstrated to reduce shopper stress and raise oxytocin levels in the brain. Coupon codes mimic redeeming a paper coupon rather than providing a discount. Check out this Fashion Nova Coupon Code.
“Coupon hacking” – i.e., manipulating coupon codes — complicates incredibly successful coupon codes. While this isn’t a brand-new issue, the practice lowers the discount code’s usefulness as a sales and marketing tool.
We need to look at coupon codes to lessen the impact of coupon hacking on your company’s operations.
The Different Coupon Code Structures
Many variations exist; however, discount codes can be broken down into two categories:
- A random combination of letters and numbers is used to create a code.
- A code that uses a single word or phrase is called “static.”
There are many advantages and cons to each strategy. To begin, random codes will be discussed.
The Advantages Of Using Random Codes
Their security is their most significant benefit. When it comes to coupon abusers, the odds of them guessing a random code are quite slim. There are 10 billion possible combinations of a 10-digit numerical code, making a simple guess impossible.
A limited number of unique codes are generated and sent to clients. These codes are normally one-time usage; thus, they can’t be used again. Random codes, however, tend to be specific to one person simultaneously. There are several negatives to random codes, but they are extremely secure.
It’s difficult to remember a long list of random numbers.
Trying to remember a new phone number without writing it down can be a frustrating experience. It isn’t easy, and the results are usually just short-lived. Randomly generated codes have the same problem. They aren’t memorable and won’t stick in the minds of your customers.
Random codes have to be difficult to decipher to be secure, but they’re also difficult to remember. Customers must copy and paste the code into your site’s coupon field as they shop. Even though this is entirely conceivable, the delivery method may introduce unwelcome variation.
On the other hand, random coupon codes are more secure, but they can lead to difficulties in redeeming them if a consumer can’t remember their unique code.
Coupon Codes that don’t expire
Doing so has advantages for many e-commerce businesses, such as tying their coupon codes into their current marketing. In the first place, this means that you don’t have to produce and distribute thousands of unique codes.
Another advantage of these codes from DealRated is that they are easy to remember. Customers are more likely to remember “Spring15” than “X4T391FR7Z” if you’re running a spring deal.